Re-imagining the agency proposition | eyecube

future cities

Will agencies of today be there?

A recurring theme for the last year or so has been the thoughtful essay – or call to arms – to rethink the role, make-up and/or organization of the agency. New technologies, the global economic climate and the evolution of an empowered consumer have all led to the spilling of much digital ink by a host of extremely smart people.  I’ve read a lot of really well written pieces along these lines recently.  Justin McMurray from Made by Many had a great piece that built upon that agencies “Agile” claims. The main thrust is a call to action that emphasizes testing, simplicity and responding to change over deep research, insights and long decks.

Click through to read the full post, first paragraph quoted here…

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